Hearing Awareness Week sees launch of new technology to combat hearing aid stigma

Stigma is one of the main reasons that 9 out of 10 Australians with a mild to moderate hearing loss delay addressing the issue. 

Hearing solutions pioneer Signia announces the launch of a new hearing aid called “Styletto” which is designed to address Geraldton residents’ concerns over hearing aid aesthetics in the lead up to Hearing Awareness Week, 3 – 9 March 2019.

One in six Australians are affected by hearing loss – that’s an estimated 3.5 million people.  Further research indicates 9 out of 10 people with a mild to moderate hearing loss are not seeking treatment or wearing hearing aids.  Stigma of how traditional hearing aids appear is a major factor in this worrying statistic.

Styletto on ear

Styletto on ear

To combat the reluctance of people to wear hearing aids, Signia is launching a new stylish and modern hearing aid concept called “Styletto” which is designed to transform the perception of hearing aids.  

Paul Mayfield a Uniting Church Minister who recently was fitted with “Styletto” at Hearing Professionals in Melbourne commented “There is something appealing about the look of state-of-the-art technology, I’m not a techie but this appeals to me.”

Styletto hearing aids have been engineered to combine style, technology and connectivity.  Featuring the latest sound processing technology and Bluetooth* streaming, the hearing aids are designed to address the main hearing challenges for people with mild to moderate hearing loss; reduced speech clarity and difficulty hearing in noisy environments. 

Paul commented “I was having difficulty hearing in meetings and parties with a lot of background noise, I was also anxious when taking phone calls. Now my hearing is so much better, I feel straight away the difference in communicating and the Bluetooth streaming makes a huge difference.”

Paul Guthrie, Managing Director of Sivantos ANZ, said he is proud the company has developed a product that not only delivers quality hearing support but also drives hearing aid adoption.

It’s concerning that so many Geraldton residents may be choosing to avoid wearing hearing aids when confronted with mild-to-moderate hearing loss due to concerns over how they might look,” said Mr Guthrie.

By developing a solution that combines the very latest hearing technology and Bluetooth connectivity with stylish designs and colour palettes we are tapping into society’s overwhelming preference for technology that looks good,” he added. 

Styletto with charger

Styletto with charger

For convenient handling on the move, Styletto uses the latest portable rechargeable technology.  An ultra-slim portable charging case ensures wearers can experience four days of use without plugs or cables.

To celebrate Hearing Awareness Week. Signia is currently offering free no obligation trials of Styletto at participating hearing clinics across Australia. To learn more and register visit www.signia-hearing.com.au/trial-hearing-aids-styletto-connect

For information please contact: Professional Public Relations: Eli Grynberg 03 8643 1624 

Canstar Blue rated Signia as having the most satisfied hearing aid customers